The brief is to rebrand the Ambleside Junior Football Club and we had given a target audience as 10 years old kids, which were called ‘Team Avengers’.The first thing, we as a group decided that each individual will come up with an idea for the logo and then we all will sit together and decided which logo is the best and be taken forward.

I started my research by exploring their website. Then I explore different football club logos. What is the color theme they have used in the Logo? What type of elements they have used in the logo? After doing some research and sketches, one member brought the idea using Tree however it was not looking like a logo. So, I worked on that and made it like a logo. These are some exploration that I had done. I try to use different colours and fonts.

Logo Exploration

Bibliography (Exploration Logos)

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